"We have taken the aesthetics from the First Person Shooter games and turned it upside down. We want to offer gamers and shoppers a whole new experience", comments Lina Söderqvist, Marketing Director, Björn Borg AB. "It has been extraordinarily fun to see the collection come to life in 3D...

Celebrating individuality, love and fashion in a digital era, the show served as a teaser for the Björn Borg "First Person Lover" (not shooter!) computer game, releasing worldwide in January 2015 together with the brand's SS15 collection. Around 400 gathered to enjoy the brand's first show...

This teaser for Activision's latest installment in their popular Call of Duty first-person shooter series takes us through humanity's long and diverse history of masked warriors before culminating with the 21st century soldiers that populate the world of Call of Duty: Ghosts. Back in the...

First-person shooters like the upcoming Halo 4 and the ever-present Call of Duty draw upon some of the most technologically advanced gear and weapons ever imagined, but after seeing the first Official Trailer for this fall's Assassin's Creed III launched alongside this year's E3, you'll soon...

In their quest to pass time till the release of Star Wars Episode VII, martial arts/sci-fi fans clubs Golden Gate Knights and The Stunt People decided to create their very own Star Wars sequel, with one peculiarity however – a first person view of lightsaber duel. So after a quick rehearsal...

GoPro HD Gives First Person View of the 2012 Summer X Games A sponsor of the recent X Games Los Angeles 2012, GoPro presents this first-person video perspective of the adrenaline-packed festivities. 200 action sports athletes from all around the world congregated in downtown LA to compete in...

The latest installment in the fan-favorite first-person shooter franchise, CoD: Advanced Warfare "envisions battlegrounds of the future, where both technology and tactic have evolved to usher in a new era of combat for the franchise." As the lengthy trailer reveals, the game stars none other...

The CONVERSE First String Shooter is built with a tonal suede upper and white midsole. Details include metal eyelets and constrast-colored heel strip in navy leather. To say more would almost be a disservice to the shoe's appealing stark simplicity. Available now in cream or brown colorways...

Tom Schaar: The First Person to Land a 1080 Video Profile March 26 marked the first time in the history of skateboarding that anyone had landed a 1080 and had the footage to prove it – shockingly completed by twelve-year-old Tom Schaar. Skating since he was four, the logical progression from...

Today, Activision presented the world premiere trailer for Call of Duty: Ghosts, the next installment in their award winning first-person shooter franchise. The game is set in a nation with an incapacitated military, essentially on the verge of complete disintegration. The remaining forces...

 

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