Emilio Pucci bag

The label Emilio Pucci: story and designers

Emilio Pucci’s success story is quite a nice one to tell: one of his friends wearing a ski suit that he had made for her was spotted on the slopes and a picture of her published in Harpers’ Bazaar, bringing fame to the designer. During the 60s, his style was greatly appreciated by women who wanted geometric colorful prints. Marilyn Monroe and Jackie Kennedy quickly became some of his most famous customers. In the 80s, he was the first one to design colored leggings, with his daughter Laudomia who became in charge of the family business in 1990. Emilio Pucci died in 1992. Ten years later, Laudomia joined the LVMH group and Christian Lacroix was appointed creative director, followed by Matthew Williamson in 2005 with whom the label would celebrate its 70 year anniversary. And now? The young Norwegian designer Peter Dundas has been in charge of all the Pucci collections since 2008.

Emilio Pucci bags and their kaleidoscopic prints

Laudomia Pucci once described the style of the label created by her father by saying that it was minimalist by its shapes, but excessive in its colors, and it is indeed thanks to colors and crazy prints that the label got its success. Geometric shapes, abstract, colors mixed together, everything is always surprising, and this general look can be found either in the Pucci handbags or clutches. You will also see some simpler items in white or black but there will be as many, and even more, very colorful bags with kaleidoscopic prints that has become the label’s trademark.

Buy an Emilio Pucci handbag

A brand new Emilio Pucci bag will generally costs around $1000, and is usually made of leather. Canvas tote will indeed be cheaper, as well as evening clutches – around $500.