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(even the clothes are photoshopped). When Ralph Lauren described its new men's cologne, Polo Red* (not to be confused with Big Pony No. 2, also in a red bottle), as a "fiery blend" that "ignites the thrill seeker in every man" I chuckled. I often wonder why Ralph Lauren, the king of...

Ralph Lauren is expanding its ever growing clothing empire by introducing a new line of vintage-inspired denim looks. This new premier collection, referred to as Denim & Supply, offers a wide variety of rugged Americana styles. Denim & Supply is based around three different series: The Wharf,...

Polo Ralph Lauren's premium sub-brand Denim & Supply has released the final instalment of its Project Warehouse series. The three-part creative initiative concludes with British illustrator and sculptor Arran Gregory, who has created a range of unique artwork on a denim canvas. A behind...

Ralph Lauren has always had an eye for true American inspired clothing. They've recently released their new "Rugged" Collection with a couple outerwear pieces and accessories. The "Denim Safari Jacket" was designed to have a really distressed aesthetic which gives it a somewhat 60's styled...

But Ralph Lauren is an all-American company, and its people realize that young kids who don't have a whole ton of money to spend still want dependable, well-made, stylish clothing. That's why the Denim & Supply line is so special. Its clothes aren't unapproachably high fashion, but they're...

DJ Avicii for Ralph Lauren Denim & Supply 2012 Fall/Winter Swedish DJ Avicii is set to team up Ralph Lauren's Denim & Supply Label for its upcoming 2012 fall global campaign. Known for crafting vintage-inspired garments with unique weathered characteristics, Denim & Supply will work closely...

These photos, part of the first Denim & Supply lookbook, present the new Ralph Lauren collection, which has substituted Polo Ralph Lauren with a more trendy concept based on American heritage and authenticity.

. Their Denim & Supply collection is "anchored" in Lauren's American heritage. The collection offers a new approach to sportswear and denim by distressing and weathering the pieces; giving them the look of well worked garments. With the price-points running well under $300, Denim & Supply is...

Looking at other labels for the brand, like Denim & Supply, will see you filling up your cart pretty quickly. Take, for example, this gorgeous Open-Neck Sweatshirt, on sale for $37.49. It's a slouchy, casual addition to the wardrobe, but a piece you'll wear day in and day out. Throw on with...

Avicii is the latest personality promoting Ralph Lauren's Denim & Supply Fall 2012. He also worked on a music video for the Ralph Lauren Denim occasion, video set to be released in the first days of August. Because, you know, regardless of who and what you do, you'll still wear jeans &...