How Fashion Is Framing Olympic Athletes for Rio 2016
While Olympians like Serena Williams, Usain Bolt and Jessica Ennis-Hill are already household names, a new generation of social media savvy athletes are being tapped as valuable marketing tools for lifestyle and sporting brands, indicating an industry-wide shift towards authentic...
7 Of The Best Menswear Duos
Think of the tux-and-bow-tie pairing as the Usain Bolt of the formalwear world. Many others will try, but none will succeed. Ever, probably.
More than the sum of their parts, these are the menswear duos with staying power. Are these tried and trusted twosomes part of your...
The World's Most Stylish Stuff – This Week
Though every athlete on earth sports Beats headphones, you're better going to the true experts – namely, guitar icon Gibson, and Usain Bolt, the fastest man who's ever lived.
The brand's cans are wireless, so you don't get tangled up in the starting blocks, but Gibson's audio engineering...
Puma Shares Rise as Sales Exceed EstimatesFRANKFURT, Germany — Puma SE, the German athletic-gear maker that sponsors sprinter Usain Bolt and English soccer club Arsenal, reported sales and profit that topped analysts' estimates as consumers bought its Boost running shoes and Evo Power cleats.
Earnings before interest and taxes was...
Gulf Tourists Flock to Munich's Luxury Lifestyle as Paris Fades One of its most famous residents is Hans-Wilhelm Mueller-Wohlfahrt, a former doctor for the Bayern Munich soccer team whose patients include Usain Bolt, U2 frontman Bono, Michael Jordan and Cristiano Ronaldo. The Sultan of Oman returned home in March after eight months' medical treatment in...
Rihanna becomes Puma's latest brand ambassador and creative
The singer joins Usain Bolt and Mario Balotelli as a global brand ambassador, and attended her first meeting in Germany with the design team on Monday.
Rihanna says she will be 'all over it' when it comes to her involvement with the line. Puma says her influence on the women's training line...
Rihanna Takes Over as Creative Director at Puma This week Rihanna announced — via her social media network — that she's not just acting as Puma's global brand ambassador (joining rank with Jamaican sprinter Usain Bolt, the world's fastest man, and football star striker Mario Balotelli), and she's not just fronting the company's ad campaign...
Rihanna Named PUMA's Creative DirectorRihanna has been named Creative Director of Puma, overseeing the direction of the women-swear line, and act as the company's global brand ambassador, alongside Jamaican sprinter Usain Bolt and football star Mario Balotelli, among others, while also being the face of PUMA's ad campaign for Fall...
Isabell Kristensen From Dressing Princess Charlene of Monaco To 'The Darling Buds of Jamaica'
Jamaica is no longer just about Bob Marley, Jamaica's Winter Olympic Bobsleigh team from 'Cool Runnings' and Usain Bolt.
Proceedings to this event went to supporting students at The Edna Manley Art College. They are all making the world take Jamaican arts and culture seriously.
10 Minutes with Danielle: #CaribbeanCrawl Diary Days 4-7: Pon de Road
Um and then Usain Bolt was there...lol
Then came Carnival Monday!
Our Carnival Monday gear via American Apparel and ASOS
So in case you're unfamiliar, Carnival Monday is a bit more of a relaxed day. The bands (a collection of people who wear the elaborate costumes divided into...
Quintessential Copenhagen DANSK Magazine Overall, the designer went in three directions –– punk (inspired by Ramones), suiting (by Savile Row) and sport (by the attitude of Usain Bolt). That made for charming looks and pieces that are sure to be instant hits on the streets of Copenhagen.
This isn't avant-garde fashion, they're...
A Complete Guide To Barbell ComplexesSome trends in the fitness industry begin and end as quickly as a race with Usain Bolt, but others stand the test of time, often for good reason: they work.
One trend that has lasted is resistance training circuits (or complexes) for fat loss. When designed and utilised in the right way they...
Sponsored Post: Black Friday-Proof Your Feet with These Comfy Flats on a Budget You'll want to keep your feet protected from the stomping stampede, and you'll want to be able to dash through shopping aisles faster than Usain Bolt on caffeine high. You'll also want something you can easily slip off for impromptu shoe fittings. And, heavens forbid, you'll want to be...
Weekend Hot! or Hmm...: BET's Black Girls Rock! 2012, Ashanti, Pharrell Williams, and More! Schoolgirl chic!
Usain Bolt braved the cold outside the Standard hotel in NYC.
Kimye were matching in their respective black and charcoal looks. Kim showed off the twins in a cutout bralet, finishing her look with a sheer Lanvin skirt, belt, and silver pumps. Say what you want about Kim,...
On Being "The Best"
In 2001 in his first international competitive performance Usain Bolt failed to qualify for the 200m finals. Now he's the world record holder. The lesson here is just because you're not the winner now doesn't mean you're no good and you shouldn't keep trying.
I think it's important to...
SALE ALERT: PUMA'S BIG BIG SALE13 August, 2012 11:58am | Posted in puma | No Comments "
I guess Usain Bolt's performance got the PUMA guys to celebrate with him with the sale happening tomorrow, August 14-17. Aside from the great deals, do watch out for the Sample items (size 9 guys, you might want to check them out)....
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PUMA Monadnock City Boot
In more ways than one, PUMA has been in the spotlight lately — most notably for its association with the world's fastest man, Usain Bolt. While London 2012 may have plummeted its sprinters to the forefront, PUMA is looking to also capitalize...
This Week in Tweets: Jourdan Dunn and Sessilee Lopez Party With Puma, A Look at ASOS Men x Puma, and More!
Jourdan Dunn (@missjourdandunn) and Sessilee Lopez celebrated Usain Bolt's complete domination over all athletes at Puma's aptly named Yard party.
Nina Garcia (@ninagarcia) tweeted this to-die-for pair of Giuseppe Zanotti spiked heels. I'm drooling.
Fashion writer David Yi...
#2232 The facts of life Therefore, by the time you actually get to see Usain Bolt breaking his own Olympic record, you've known the results for hours. Kill me. Kill me now.
7. Who knew that The Bourne Identity reconceived 100 years in the future, starring Colin Farrell, Jessica Biel and Kate Beckingsale could make...
500,000 Watch At Olympics PHOTOSUsain Bolt may still be the Jamaican runner that's on everyone's radar, but it looks like Yohan Blake is getting some attention — and not just for his athleticism. The International Olympic Committee is more concerned about Blake's $500,000 custom-made timepiece by luxury watchmaker Richard...